Strategic tourism consulting, travel trade development, market diversification, and international market readiness for Canadian tourism businesses.
Tourism Consulting Services
Meridian Span Strategic Advisors equips tourism businesses with the strategies, expertise, and market connections necessary to strengthen resilience, diversify revenue streams, and expand with confidence.
Our services are designed for practical execution, deep industry knowledge, and future business sustainability.
Our Service Pillars
Markets & Revenue Diversification
Diversify beyond a single market and unlock new opportunities for growth.
Meridian Span’s tourism consulting services help you:
- Identify high-potential domestic and international markets.
- Unlock revenue opportunities through multiple distribution channels (B2B & B2C)
- Build a stronger, more resilient market portfolio for long-term success.
By expanding your target audiences and distribution channels, your business will be better prepared to navigate the challenges of a changing economy.
Travel Trade Coaching & Support
Navigate the travel trade landscape with clarity, confidence, and success.
Drawing on decades of trusted industry relationships, Leona provides the end-to-end guidance to:
- Decode the Travel Trade: Understand exactly how the distribution system operates and how it aligns with your business goals.
- Cultivate High-Value Partnerships: Prepare for seamless, profitable collaboration with Receptive Tour Operators (RTOs) and wholesalers.
- Optimize Your Distribution Mix: Develop a balanced sales approach that successfully leverages both travel trade and direct-to-consumer channels.
Our tourism consulting service is practical, thorough, and actionable, helping you move from uncertainty to implementation and execution.
Strategic Product Development & Visitor Experience Design
Create tourism products that resonate with international buyers and travelers.
As a veteran tourism product expert, Leona collaborates with you to:
- Develop authentic, market-ready, and remarkable tourism experiences.
- Create unique itineraries that feature BC’s hidden gems and lesser-known destinations.
- Highlight the distinct strengths of your business, community, and destination.
- Prepare high-impact Familiarization (FAM) tours, sales missions, and buyer presentations.
Meridian Span’s goal is to turn exceptional local experiences into compelling products that thrive in competitive global markets.
Meridian Span’s Core Expertise
Global Receptive Tour Operators & Travel Trade Distribution
Leona facilitates high-value partnerships with Receptive Tour Operators (RTOs) who actively promote Canadian tourism products across key international markets, including:
- Overseas: Europe and Australia.
- Asia: China, Japan, South Korea.
- The Americas: Mexico and North American domestic ethnic markets.
Drawing on decades of travel trade expertise, Leona guides tourism businesses in strengthening their market position, expanding distribution channels, and building successful partnerships within global travel trade networks.
China & Japan Market Strategy
Success in Asian markets requires far more than just translation; cultural understanding and strategic market alignment are vital. Leona provides deep perspective into traveler behaviours, consumer expectations, product preferences, and market-entry strategies specifically tailored for Chinese and Japanese visitors.
Chinese Social Media Marketing
Chinese digital platforms operate in an entirely different ecosystem than Western social media. Meridian Span offers expert guidance on platform-specific strategies for WeChat and Xiaohongshu (Little Red Book / Rednote), helping tourism brands elevate their visibility, drive engagement, and build lasting credibility with Chinese-speaking audiences.
Who We Work With
We work with a wide range of tourism businesses and organizations across British Columbia, including:
- Hotels and accommodations.
- Tour operators and activity providers.
- Attractions and cultural experiences.
- Destination marketing organizations (DMOs).
- Indigenous tourism businesses.
- Community and regional destination marketing organizations
Whether you are entering international markets for the first time or refining an existing strategy, our consulting services are tailored to your path of growth and business objectives.
Ready to Expand Your Tourism Business?
Connect directly with Leona, Founder & Principal, to discuss your goals and explore the right strategy for your business.
Email: Leona@MeridianSpan.ca Phone: 778-886-7756