Stay informed with the latest tourism industry insights and practical business strategies. Organizations such as Destination BC provide outstanding research, market intelligence, and learning resources through initiatives like the Learning Centre, helping tourism businesses build knowledge and stay informed in an ever-evolving industry.
Meridian Span complements these resources by turning knowledge into action. Leona shares practical, hands-on guidance, real-world travel trade insights, and actionable strategies specifically for tourism entrepreneurs, attractions and experience providers, hospitality businesses, and destination organizations. Our focus is on helping you apply industry best practices to your own business, uncover new opportunities, and achieve measurable results.
Explore latest blog articles covering travel trade development, international market readiness, tourism product strategy, destination marketing, Chinese digital marketing, and business growth. Each post shares practical ideas, industry insights, and real-world approaches to help tourism operators strengthen their market position, diversify revenue streams, and expand into domestic and international markets.
These articles are concise, practical, and easy to apply, making it simple to turn industry knowledge into business action. New content is added regularly to keep you informed about emerging trends, evolving market opportunities, and proven tourism strategies.
Looking for advice tailored to your business? Contact Leona for one-on-one support and practical guidance.
The blog posts will be updated constantly to share tourism industry insights:
- Bus Tours: Tourism Opportunity or Destination Challenge?
- Fishing Highway and the Land of Hidden Waters — Why an Arts, Artisan & Local Products Discovery Map Would Be a Wonderful Addition
- Beating the Trade Show Matchmaking Algorithm—For Your Future Rendezvous Canada
- Is That New Tour Operator Legitimate? A Tourism Insider’s Guide to Vetting Partners
- What Are Travel Trade Blocks? Wholesale Inventory Management Explained