Meridian Span Strategic Advisors
Unlocking Global Opportunities for Tourism Businesses
Chinese inbound tourism to Canada is recovering, but the Chinese traveller has changed. Discover how evolving travel preferences, social media, AI and travel trade are shaping opportunities for Canadian tourism businesses.
Continue reading Chinese Inbound Tourism to Canada Is Recovering: Are Canadian Businesses Ready?
Are bus tours a tourism opportunity or a destination challenge? Explore coach tours, tourism capacity, community concerns and destination management.
Continue reading Bus Tours: Tourism Opportunity or Destination Challenge?
A summer visit to BC’s Fishing Highway revealed breathtaking landscapes, remarkable community spirit, and an opportunity to strengthen destination development through better connections between travellers, local makers, and regional products.
Unlock the B2B tourism strategy to bypass restrictive trade show algorithms, land missing appointments, and connect with new international buyers.
Continue reading Beating the Trade Show Matchmaking Algorithm—For Your Future Rendezvous Canada
Protect your tourism business revenue. Learn how to vet travel trade partners by checking licensing databases like Consumer Protection BC before booking.
Continue reading Is That New Tour Operator Legitimate? A Tourism Insider’s Guide to Vetting Partners
Practical insights into wholesale block allocations, release dates, attrition policies, and inventory management for tourism businesses entering the travel trade.
Continue reading What Are Travel Trade Blocks? Wholesale Inventory Management Explained
WeChat and Xiaohongshu (RED) are two of the most influential social media platforms in mainland China. Together, they shape how Chinese consumers communicate, discover brands, search for travel inspiration, and make purchasing decisions. For tourism businesses hoping to attract Chinese visitors, understanding the different roles these platforms play is essential.
Preparing for a tourism trade show? Learn how to create an effective travel trade flat sheet that captures buyers’ attention, showcases your tourism products, and supports successful partnerships with travel trade. Discover practical tips, common mistakes to avoid, and strategies to help your tourism business stand out.
Continue reading 8 Things to Include and 5 Things to Avoid — in a Travel Trade Sales Sheet
To help you maximize your ROI at Rendezvous Canada in Toronto, we’ve distilled the essentials into seven actionable tips for a successful show.
Continue reading 7 Tips for Rendezvous Canada 2026: A Successful Trade Show Guide
