Author: Leona Zheng

WeChat vs. Xiaohongshu (RED): Which Platform Does Your Tourism Business Need?

Posted on by Leona Zheng

WeChat or Xiaohongshu (RED)? For tourism brands targeting the Chinese market, choosing the right platform is critical. Discover the key differences between WeChat’s essential B2B network and RED’s powerful B2C discovery engine, and learn how to maximize your budget at your next travel trade show.

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8 Things to Include and 5 Things to Avoid — in a Travel Trade Flat Sheet

Posted on by Leona Zheng

A travel trade flat sheet is a concise B2B marketing document that explains who you are, what you offer, and why buyers should work with your business.
This article is about what to include in a tourism flat sheet, common mistakes to avoid, how to follow up after trade shows, how to structure pricing for different buyer types, and practical lessons learned from working in seasonal tourism operations.

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