A summer visit to BC’s Fishing Highway revealed breathtaking landscapes, remarkable community spirit, and an opportunity to strengthen destination development through better connections between travellers, local makers, and regional products.
Tag: Tourism Marketing
What Are Travel Trade Blocks? Wholesale Inventory Management Explained
Practical insights into wholesale block allocations, release dates, attrition policies, and inventory management for tourism businesses entering the travel trade.
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WeChat vs Xiaohongshu: Which Platform Should Tourism Businesses Choose to Market to China
WeChat and Xiaohongshu (RED) are two of the most influential social media platforms in mainland China. Together, they shape how Chinese consumers communicate, discover brands, search for travel inspiration, and make purchasing decisions. For tourism businesses hoping to attract Chinese visitors, understanding the different roles these platforms play is essential.